JAPANESE TATTOO: PERSERVERANCE, ART & TRADITION.

Look once. Look twice.

A marketing campaign designed to attract people to The Virginia Museum of Fine Arts is definitely working. At first glance, you may be a bit confused and that’s because model Nadine Campeau is literally putting on a tattoo.

The ad campaign, which was designed to attract people to the exhibit, “Japanese Tattoo: Perseverance, Art, and Tradition, has definitely made some noise.  Using an image created by Brian Bruno of Absolute Art Tattoo, the Alice Blue visual creation studio manipulated the image so it can be displayed on the contours of Campeau’s un-tattooed back and shoulders. The poster is part of an advertising campaign developed by the Neathawk Dubuque & Packett advertising agency.

The exhibit opens May 29 and will run four months. 55593d402c0a6.image

Model Nadine Campeau shows off a virtual tattoo in an image for a poster advertising the Virginia Museum of Fine Arts exhibit Japanese Tattoo: Perseverance, Art and Tradition. Using an image created by Brian Bruno of Absolute Art Tattoo, the Alice Blue visual creation studio manipulated the image so it can be displayed on the contours of Campeau’s un-tattooed back and shoulders. The poster is part of an advertising campaign developed by the Neathawk Dubuque & Packett advertising agency.