THE THINGS WE DO FOR OUR KIDS.

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We’d do just about anything for our kids, but one man raised the bar by getting a tattoo in of their favorite band in hopes that he could win tickets for them. So here’s how the story goes, Roger Fraser didn’t have the money to take his daughters to One Direction’s concert in Indianapolis, so he decided to do whatever it took to win an Indianapolis radio station’s contest for tickets.

“I’m known by all my friends for doing crazy stuff for whatever it takes to get a laugh,” Fraser, 37, told ABC News.

The contest, which was held by local radio station 99.5 WZPL in Indianapolis. The contest was to see how far people would go to win some tickets so Fraser decided to get a tattoo.

“In the beginning, everybody said I was crazy for getting it,” Fraser, who lives in Columbia, Tennessee, with his daughters, said. “I just said I’ll get a heart with no color so I can cover it later.”

Fraser, who has three other tattoos, said he got the tattoo of One Direction’s logo on his right arm two weeks ago. Except, there was one problem: Makayla didn’t read the contest’s fine print.

“The day he got the tattoo that’s when he said, ‘I hope it’s not one of those contests where you have to be a resident of the state,” Makayla said.

The next day, Makayla saw that the contest rules said entrants had to be permanent residents of Indiana, which meant they were ineligible to win.

Though they didn’t win the tickets, Fraser said he has no regrets and wants to keep the tattoo forever.

“After doing this I realized to myself that we spend a whole lot of time together [doing things I like to do]. But I got involved with something that they love,” Fraser said. “And it’s brought us together even closer than we ever were.”

Fraser and his daughters still got to attend the concert in Indianapolis. They drove from Tennessee to Indianapolis without tickets but were able to purchase them just as the show was starting.

“We didn’t get to meet One Direction. We didn’t go on stage or get front row,” Fraser said. “But the reward has been all the memories that we’ve made.”